Flytxt partners Mara-Ison for mobile advertising business in Africa
Flytxt, the Technopark, Trivandrum based provider of global advertising solutions, has partnered with Mara-Ison to offer its services throughout Africa, the world's fastest-growing mobile market. Flytxt will aim to support mobile operators as well as brands and advertisers in reaching out to their target audience in a continent that already has over 600 Million mobile subscribers.
In a release, Dr. Vinod Vasudevan, CEO, Flytxt said, “Our solutions will help mobile operators as well as advertisers carry out high ROI mobile advertising campaigns with zero spam and without invading privacy. To date, Flytxt has enabled more than 50,000 mobile marketing campaigns across three continents, including Asia and Europe. Africa represents a huge opportunity for advertisers, who are constantly searching for innovative and more accurate ways of identifying and marketing to their audiences. Flytxt, brings such proven technology to the market”.
Mara-Ison's network in Africa will augment Flytxt’s service delivery capabilities that, among other things, include converting mobile operators' subscriber touch-points into premium ad media opportunities.
Bill Crawley, Managing Director, Mara-Ison said, “Flytxt’s has a unique and innovative offering for the Mobile Marketing and Advertising space. We see significant demand for this type of leading edge solution and we are thrilled to be partnering with Flytxt”. The tie-up will enable the mutual development of the partners across mobile operators and brands alike.
Flytxt is a leading Mobile Advertising Solution provider for Operators, Brands and Agencies and is currently deployed in Asia, Africa & Europe and running 2,000+ campaigns per month across multiple operators.
Mara-Ison is Africa’s leading IT managed service provider with presence in 20 countries. Their operations and services include the supply of Hardware, Software, IT Managed Services and System Integration projects.